Aditi Singh Lipin

Hello! I am a grumpy word wizard.

You can find me munching on daydreams with big brown eyes, always.

Have a look at my favourite projects:

Nu Republic Starboy Wireless Headphones | Official Video

Experience beats like never before with Starboy wireless headphones. Featuring Nu Republic’s proprietary X-Bass technology, these wireless headphones deliver an immersive bass experience and will make your earlobe vibrate with every beat. IT'S ALL ABOUT THE BASS! Buy yours now Amazon- Website- Follow us on Social Instagram- Facebook- Blog- #NuRepublic #MadeToPlay #Starboy #Wirelessheadphones #Bluetoothheadphones #Music #Bass

How Avon broke the clutter of breast awareness campaigns, capturing the highest SOV

Women in India continue to be ill informed and skeptical about breast cancer self examinations, diagnosis and consulting doctors, leading to a heightened risk of the disease going unnoticed and proving to be fatal. Avon India Social Media Case Study shows how the brand managed to capture 15% share of voice amongst all the breast cancer awareness conversations Avon India Social Media Case Study of the Pay Attention campaign was designed to address this lack of information among Indian women. Wi

Featured Articles

World Breastfeeding Week | Narayana Health

#StopBreastfeeding, if you do not want a happy and healthy baby. But who would ever want that? It’s a known fact that breast milk is the best form of nutrition for a baby. Not only does breastfeeding boost a baby’s physical and mental development, but it also has many benefits for a mom too. This World Breastfeeding Week, let’s all encourage and support the women in our lives to breastfeed their babies. Let’s protect breastfeeding and protect lives. #breastfeeding #WorldBreastfeedingWeek #NarayanaHealth #HealthForAll #AllForHealth #NHCares Visit our website to know more about Narayana Health and its facilities. Connect with us: Facebook - Instagram - Twitter - Blog - LinkedIn - Quora -

This morning
I took a poem for a walk
the long night
of unwritten darkness
had made it restless
to stretch...

Excerpted from 'Silences' by Gulzar


Happy to have won at Cannes, Effies, Clio, NY global, Ink spell and the best one yet, a place in a legendary Google case study.

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